Redefining Simplicity

April 30, 2013

Here at Push Popcorn, we really love simplicity.
We work and organize our job in order to keep things simple. We focus on the product to make it simple and easy to use for our users.

"Simplicity is the ultimate sophistication." - Leonardo Da Vinci

We are living in a world where "simple" is like a magic word: it seems that a product must be simple to be truly understood and loved by users. It's definitely true but, what really is simplicity?

Sometimes we get confused by apps that look simple, act simple, but they are, to tell the truth, just trivial. An app with just a couple of features, only able to achieve one or two tasks, is it really simple or just dumb?

Simplicity becomes a real virtue when the product isn't simple itself, but it is easy to understand and simple to use.

Developing Records is not easy; when you have to handle many different variables, pieces of information, and combine anything into a robust and stable database, you are definitely building a complex product. And you are even raising the bar when you add features like the selective iCloud sync that has never been done before and you have to make it simple to understand and to use.

Apple is one of the greatest in doing this. Any product, both hardware and software, developed by Apple, is almost a perfect alchemy of complexity made simple.

Think of apps like Automator that tries to help you automate common tasks in a new, incredibly easy, fashion. You are basically developing a script, without coding and with an extremely intuitive UI.
Automator is simple, if you consider simplicity a layer over complexity, a convenient way to decode complexity.

"Simplicity is not about making something without ornament, but rather about making something very complex, then slicing elements away, until you reveal the very essence." - Christoph Niemann

What we are trying to do everyday with Records is to create a complex product, worth several months of development, and yet make it easy to use. Basically, we are improving the User Experience, without compromises on features and functionalities.

Records will be powerful and truly complete from the first release.
Still simple and intuitive: that's our recipe of alchemy.